Select a successful social media campaign from 2018 as highlighted on one of the following sites

SOCIAL MEDIA & MOBILE TECHNOLOGY CAMPAIGN ANALYSIS TOPIC SELECTION 5% of Overall Grade – Successful Completion Required to Proceed to Full Assignment Purpose: This brief assignment is intended to have you identify your topic that will be used for the Campaign Analysis and Assignment Topic Selection. You are being asked to select your topic early so that you can build your project over the next month by using this company and objective to frame your reading. Directions: Select a successful social media campaign from 2018 as highlighted on one of the following sites: The 10 Best Social Media Campaigns of 2018 Social Media Today: 6 Great Social Media Campaigns to Inspire Your 2018 Marketing Strategy 8 Standout Social Media Marketing Examples From 2018 Digital Agency Network: Works Category: Social Media Campaigns 8 Brands with the Best Social Media Campaigns Select a Canadian not-for-profit organization that you would enjoy researching and following on social media. This can be a solely Canadian focused organization or the Canadian-base of a larger organization (e.g. World Wildlife Foundation – Canada) In the main assignment you are going to be taking lessons learned from the successful campaign and applying them to your local company/organization of choice to recommend how they can become more effective on social media. To help you plan, you need to create three “tweets” to provide an overview of your proposed approach. You are not posting this to Twitter, you are just typing it into a blank document. Your “tweets” must be within the length requirements for Twitter (e.g. 280 characters) and must each contain a unique, appropriate, properly formatted hashtag. Tweet #1: Successful campaign selected – Which campaign? What caught your attention? Tweet #2: Local not-for-profit company or organization you are focusing on. Identify them, and describe what they do. Tweet #3: Highlight one possible lesson learned from the successful campaign that could be appleid to your local organization/company. Grading: Each “tweet” will be graded on the following basis: 1 mark: Appropriateness of content: 1 mark: Demonstrates thoughtfulness, preparation, and accuracy and is free from spelling errors 1 mark: Tweet is properly formatted and adheres to guidelines (e.g. length) 1 mark: An appropriate hashtag has been provided and formatted correctly Total Marks Available: 12 marks *Note: These will be marked as they come in, so if you submit them earlier they will be approved earlier in the semester so that you can get working on the second part of the assignment. You must have an approved combination from this stage to be able to move forward and submit the next stage! Resources: What are some of Canada’s most prominent not-for-profits? Please see this link for examples. Where can I learn more about how to use Twitter? Heres a link that talks about Tweets and Hashtags. By submitting this paper, you agree: (1) that you are submitting your paper to be used and stored as part of the SafeAssign services in accordance with the Blackboard Privacy Policy; (2) that your institution may use your paper in accordance with your institution’s policies; and (3) that your use of SafeAssign will be without recourse against Blackboard Inc. and its affiliates.

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