ANALYSIS OF THE ENVIRONMENT AND INDUSTRY OF THE KIND HEALTHY SNACKS COMPANY
October 30, 2019 Off All,
Analysis of the environment and industry of the KIND Healthy Snacks company
In-depth analysis of the KIND Healthy Snacks company (Kind LLC) Background – 3 pages Provide a background for the product and the company that owns the brand. In this section, you will give a brief overview of the company, and the position of the chosen brand within the company’s business, a detailed description of the chosen product and data on its market performance. Macro Trend Analysis – 8 pages * Assess the impacts of current situations and foreseeable trends arising out of each of the environments for the product. * Consider trends that are relevant to your product and assess their impact. * All assertions must be based on researched data, and not based on personal opinions or perceptions. * This should be about the environment i.e., what is happening outside the company. Five Forces Analysis – 8 pages * Rivalry among existing competitors: list all possible competitors. Create a competitive profile based on key strengths and weaknesses for your chosen product and its competitors. Present factual and concrete research-based information, not your personal assessment. * Threat of new entrants: evaluate the threat of new entrants into the market. What, if any, entry barriers exist in the industry? How easy or hard is it for new entrants into the market? * Bargaining power of suppliers: Identify the key suppliers and assess the bargaining power of suppliers. How dependent is the product’s supply chain on outside forces? What is the possibility of lowering costs and improving quality? * Bargaining power of buyers: Identify the key suppliers and assess the bargaining power of suppliers. What is the potential for the buyers (both intermediaries and final buyers) to create margin pressure? * Threat of substitute products: Identify substitute products at various levels. Identify the strengths and weaknesses of these substitutes on key buyer criteria. Recommendations – 5 pages Based on your analysis, what recommendations would you make for the future marketing efforts of the product? * Recommendations must cover the major marketing program areas – product, price, promotion and distribution—and should be specific and detailed in each of these areas. They must be at the level of specific, implementable actions. Recommendations for further study or something like “they must do more research on their customers” will not be acceptable. * Recommendations must be based on and flowing from your analysis, and must be implementable. * Vague, broad and unspecific recommendations are not acceptable. Before making a recommendation, make sure the organization is not doing it already.