Project 5: Creating an International Business Plan -UAE This is a capstone paper, please read the attached papers for background before starting this paper. This report will be a continuation of the Steps 1-3 that you will find in the attached Project 5 Marketing Strategy paper; you must combine the two for the final product. I have attached a report template that you must use. This paper should include an executive summary and an appendix page. Step 4: Make Financial Projections and Evaluate Accounting Standards in the Selected Country As you may recall from your meeting with Gustavo, he wants your estimate of the time frame needed for the client to break even: Prepare market share estimates for your client organizations product in the selected country and revenue forecasts for the next three years. Provide justification for your projections, such as prior industry performance in terms of unit sales, market size, and profit margins in the country. Estimate the time frame needed for the client to break even. Read more about financial break-even analysis as you make your estimates. Next, assess any financial and accounting challenges by answering the following questions: Examine the financial statements of competitors in the selected country. Are there any differences in terms of language, currency, or the type of statements (income statement, balance sheet, financial statement format, extent of footnote disclosures, and the underlying GAAP [generally accepted accounting principles]) between your client organization’s reports in the United States and the reports required by law in the selected country? Review The Role of Similar Accounting Standards in Cross-Border Mergers and Accounting Conventions and Standards for assistance. How is the reporting of your client organization’s financial results affected by the accounting standards in the selected country? After you have made three-year financial projections and examined accounting standards associated with entering the new country, continue to the next step, where you will address governance and corporate social responsibility (CSR) issues. Step 5: Address Governance and CSR Issues As you continue developing your business plan, address your client organization’s governance and corporate social responsibility (CSR) issues by answering the following questions: How do your client organization’s governance and accountability and code of conduct or ethics address risks such as bribery and corruption? Search for Transparency International’s Corruption Perceptions Index online and make recommendations for changes to the code, if needed, for operations in the selected country. Do your client organization’s corporate social responsibility (CSR) policies in the United States address local community interests, stakeholders’ concerns, and supplier relationships? Make recommendations for CSR changes to the program in the selected country, if needed. When you have addressed these governance and CSR issues, continue to the next step, where you will address strategy implementation. Step 6: Prepare Strategy Implementation Plan The next step is to specify the major factors to be tracked for strategy implementation using the four perspectives of the balanced scorecard: learning and growth perspective, business process perspective, customer perspective, and financial perspective. Next, you will combine your marketing strategy and your financial, governance, and implementation analysis into a final report.
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