Create a picture Ad for a product

Create a picture Ad for a product
get a picture Ad and create an content in it explaining to reader what the product stand for. No single formula works successfully all of the time The challenge is how not to be become conventional It takes insight to determine the key benefits of a product But it takes skill to transmit the benefit idea through print media and mass communication Offer a Major Benefit Benefits take different forms a product most people want; a product easy to get; a product worth paying for; a product priced appropriately Make it Easy to See and Read Despite all of the findings of copy testing this advice is frequently ignored. Picture the benefit clearly, simply, and as large as possible. It should be presented with easy-to-grasp language-simple convincing prose supported by a layout that it easy to follow. 3. Establish Audience Identity Make it easy for viewers to see themselves in the pictures. The copy, too, should involve the audience by giving ideas on how to use or gain utility from the benefit. In short, establish a relationship between the audience and the benefit. Attract by Being New Advertisers strongest weapon is being new New product; new uses; new benefits. Include something novel in the benefit that offers new reasons to buy. Even old ideas presented in new ways can be compelling. Be Believable To achieve believability, dont make unreasonable claims. Avoid the blue-sky approach in describing benefits. Supply proof for claims. In illustrations show the product realistically; Dont doctor it so that the product in the ad doesnt match the product in the hand Stress What is Unique Express uniqueness as a point of difference or as a unique selling proposition. Both of these refer to the feature solely available in the advertised product. The difference can be tangible such as performance; style; price; or ease of use. It can also be intangible such as prestige or the perception of others. Be Fresh Even more than being creative, an ad should be fresh. People tire of seeing the same stale stories, images or techniques. Merely, being fresh, however, without any of the above is wasted. Reward the Reader for Their Time Whether it is a new learning, reinforced conviction, or some form of entertainment, the reader should feel rewarded. That will enhance what people think of you and your product and leave them open for future messages.

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